Interview with Marcel R. Portmann


Marcel R. Portmann is a Certified Franchise Executive (CFE) by the International Franchise Association (IFA), is Managing Director of the Portmann Group, a franchise and business consultancy that supports the expansion of companies and businesses to and from Europe and the Middle East, as well as Latin America.

From 1998 to 2007 Mr. Portmann was Vice President of the International Franchise Association(IFA), based in Washington DC, where he implemented and coordinated international services and programs for its more than 30,000 partners worldwide.



Why IoT Domus?

Having been involved in multiple businesses and industries, the use of technology has always been attractive, as its app


lications are infinite and always evolving. IoT Domus has taken the business a step further by offering advice, multiple hardware options and ongoing support for the installation and functionality of these smart devices. This along, with an attractive upfront investment and applications in both commercial and private sector, make it a great opportunity

to grow with the industry in multiple regions.



Spain Expansion & Beyond

The plan is to have a quick development in Spain by offering a unique franchise opportunity in select markets. Initial training will be provided, as well as the sales and installation support to be ready to develop the territories. With the adaptation of the business model to the Spanish market, the next step will be to develop in Latin America, managing the sales and development for the LATAM region from Spain, by connecting with the existing network of service providers as well as the large vendor network in the region.


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